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Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar.

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes.

Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively.

As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive.

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace.

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations.

After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign.

The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads.

A new Intel survey of 3,000 working U.S. adults shows how consumer attitudes about homebuying may boost the spring and summer market — though a full recovery may take longer.

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced.

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging consolidation and ChatGPT’s ad test, the rules of reach are changing again.

The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason.

In the motion to dismiss, Zillow claimed the plaintiffs failed to provide proof of consumer deception, inflated commission costs or that Flex agents forced buyers to get Zillow Home Loans.

Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content.

Get past the hype, and hear from the tech leaders who are creating the future in this session that helps you decide what to include in your tech stack.

A letter addressed to U.S. Attorney General Pamela Bondi and signed by 18 members of Congress asks for more information about the DOJ's review of the merger, which it says was cleared "under extraordinarily questionable circumstances."

Through the program, Compass listing agents will receive a 10 percent referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned.

The Rev. Jesse Jackson's death marks the end of an era in U.S. civil rights movement leadership, but his warnings about predatory lending remain urgently relevant, Dr. Lee Davenport writes.